Reputation Management with a Digital Age Perspective - February 19, 2025
Address: Shawn O'Donnell's Restaurant
How to find us: https://www.shawnodonnells.com/locations
Beyond Google reviews, your reputation is inseparably connected to your career in dentistry. And ignoring current technologies now common in reputation management can give competitors an advantage. This course will expand on the latest trends in online reviews from Google and Facebook, to Yelp and Healthgrades and how you can foster, promulgate, and manage your reputation with advanced technology and simple internal systems. Best practices for interacting with online reviewers will be explored in detail. Evaluate critical online review factors that influence decision making and inspire trust. Explore current trends in the way people now rely on reviews particularly in healthcare. Identify what factors matter most to online consumers looking for a dentist. Understand professional protocol for responding to online reviews. OBJECTIVES OVERVIEW:
- Learn how reputation management technologies can impact Search Engine
Optimization (SEO) and how to maximize those benefits.
Capitalize on significant changes at Google that impact your visibility in Search.
- Simplify complex technologies to understand how to achieve a critical advantage in dentistry.
Speaker, Cory Roletto, MBA
Cory Roletto co-founded WEO Media in 2009 and has helped thousands of dental practices implement successful online growth strategies. He is the driving force for innovation and the practice ROI focus at WEO Media. Cory builds and trains the very work teams that deliver award winning results as an expert in online marketing strategy, lead conversion, and practice growth. His straightforward approach breaks down complex marketing strategies into easy-to-understand concepts. Cory Roletto received a BS in Chemical Engineering and his MBA from The University of Washington where he played Division 1 baseball. Prior to co-founding WEO Media, Cory spent 10 years at Intel as an engineer and lead executive over their competitive marketing team. He is an active member of the community, currently serving as Vice President of the NW Kidney Kids board. WEO Media is the only four-time winner of the Best of Class Technology Award for websites and online marketing as presented at the annual ADA Conference each year. WEO Media is also one of the few marketing companies to be a certified Agency for Google, Facebook, and Healthgrades in the dental industry.
